Carry on the past and open the future, forge ahead-a letter to all Xingpai people

Carry on the past and open the future, forge ahead

——A letter to all the stars

See the literal face, I have mixed feelings! Today is February 14, 2020, many colleagues have returned to work or are already working at home. First of all, on behalf of the company, I would like to extend my sincere greetings to all Xingpai people.

This year’s Spring Festival holiday is extraordinary. A sudden and rapid epidemic disrupted our Spring Festival holiday and broke our peaceful life. Epidemic prevention and control has become the most urgent and important task for the company. Epidemic is the order, prevention and control is the responsibility! The company immediately made a decision to set up an epidemic prevention and control leading group, pay close attention to the development and changes of the epidemic, and implement the national epidemic prevention and control work in a timely and effective manner . The current situation of epidemic prevention and control is still complicated and severe. To ensure that everyone’s safety is protected to the greatest extent, we have decided to delay the resumption of work and start the remote office mode.

There is a saying in ancient times, “The wind knows the strong grass, and the sturdy knows the honest minister.” Being a star person is to realize our value in the process of social and national development, and the concept of family and country feelings and hard work are fully expressed at this time. Here, I would like to express my sincere thanks to every Xingpai person who silently contributes and sticks to his post!

Throughout the Spring Festival holiday, when people across the country are racing against the epidemic, we are also racing against time. On the first day of the Lunar New Year, we held a decision-making meeting to formulate an implementation plan for charity donations and gradually implement it. At the same time, Xingpai has fully launched the “new online mode”. Looking back on the past 20 days, Xingpai people have always been based on their posts and have the courage to undertake. The work in the first quarter is steadily promoted, and the work in the first half of the year is planned in advance to make adequate preparations for the start of “work”.

It is gratifying that, in addition to fulfilling its due social responsibilities, Xingpai people also use a determined, effective, and collaborative attitude to respond to everything and implement everything. Thank you, my most heart-warming family members, because of you, this cold winter has become warm, and because of you, Xingpai’s footsteps never stop.

The severity of the epidemic has brought a certain degree of impact to the entire society and economy, spreading to all walks of life, having a huge impact on people’s lives, and adding a lot of uncertainty to the development of the entire industry. What changes have occurred in the market? What will be the future trend? How will the various industries respond to the short-term and long-term impact of the epidemic? How to adjust business and management strategies…. Many people must be desperate to seek answers to these questions.

Xingpai paid close attention to market dynamics during the epidemic, and relied on years of deep industry cultivation and professional insights, and summarized it into the following four points, in order to seek stability amidst changes and seek opportunities amidst crisis.

One, join hands and overcome difficulties together

2. Service improvement, innovation break the game

Three, think calmly, grasp the trend

Four, follow the national conditions, find a place

Joint aspect

Overcome the difficulties together: With the increase in the degree of market competition, different companies have become homogenized in terms of products, channels, and marketing. After experiencing this “epidemic”, we also deeply realize that only through joint vertical and horizontal and cross-border cooperation can this phenomenon be broken. Through the integration of resources in different industries, a strong brand cohesion can be formed, meeting the consumer demand of the entire market, and opening a new situation of mutual benefit and win-win situation, can lead the new trend of the industry.

Improve services and break through innovation: How to innovate while persisting, and persist in innovation? During this period, there are too many corporate practices that we can learn from. When we are unable to meet the customer’s line-of-mindedness for the “National Home”, it means changing our thinking, deepening adjustments in online work, cooperating with the entire industry to carry out public propaganda, creating opportunities, and making sufficient efforts for the subsequent strategic transformation and upgrading. ready.

Think calmly and grasp the trend: The competition in the Chinese billiard industry is fierce, and most companies use price wars, marketing wars and other forms to counter the competition. This kind of competition is bound to have a greater impact on billiard companies. During this period, we thought carefully that the future development of Xingpai should not only produce good products that customers can trust, but also discover more needs for the industry, and through innovation and guidance, more people, especially young people, will fall in love with billiards and sports.

Follow the national conditions and look for points of impact: As the investment and cooperation of the “Belt and Road” countries continue to advance steadily, many Chinese companies have followed the international market to go abroad and start international cooperation with foreign companies. Xingpai is on this express train, many major projects have been implemented one after another, and win-win cooperation has yielded fruitful results. With the continuous expansion of Xingpai in overseas markets, the market share, the influence of the competition, and the star brokerage have become more and more stable. Our achievements have been remarkable and a new pattern of all-round formation has gradually formed. In the future, we will once again strengthen in-depth cooperation with other countries on the original basis, so that Xingpai will become more and more influential in the international market.

There is no winter that will not pass, and no spring will not come. The epidemic is not only a major challenge, but also a major training. After this severe test, we believe that the overall development of the billiard industry will continue to improve. We will certainly seize the relevant transformation and upgrade opportunities to usher in a new round of growth.

Gan Liantong

February 14, 2020

Signature: Xingpai Billiards

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