Chinese billiards ranking game reveals project development, policy escort may become a new blue ocean
On May 23, 2012, the Henan Station of the first “Star Cup” National Chinese Billiardscontinued in Zhengzhou Gaogu Billiards Club. Many big-name players appeared in this competition. National team player Li Hewen, world champion Xie Huijie, Fu Xiaofang, Liu Shasha and others all participated in the competition. The official tournament and the participation of world champions have brought a new wave of craze. Wang Liwei, deputy director of the Small Ball Sports Management Center of the State Sports General Administration, said in the opening speech: This event is the most authoritative, standardized, and highest-level national Chinese billiards event in China. It is a grand event in the Chinese billiards industry.
Name standard double specification, market segmentation by official events
In recent years, the development of billiards in my country has been very rapid, and domestic ball houses of various sizes and grades have sprung up. No one can make it clear even to what extent. There is a rough figure in the head of the National Small Ball Center, “Beijing and Shanghai have the most, about 2,000 each.”
There are more and more various domestic competitions, such as snooker, fancy nine-ball, and Chinese billiards. Among them, the market operation of snooker has become quite mature and standardized, and fancy nine-ball is gradually becoming standardized. Their vigorous development benefited from the policy promotion of the Small Ball Center of the State General Administration of Sports, and the high-level and high-level authoritative events.
Wang Liwei said: “In the past, for the promotion and popularization of billiards, we deliberately focused on snooker and nine-ball. However, after these years of development, the current billiard population in China has reached 65 million, of which the proportion of Chinese billiards fans is as high as 70. %, we believe that the time has come to focus on promoting Chinese billiards with independent intellectual property rights.”
On March 15, 2012, a long-awaited “blockbuster benefit” in the industry was finally released: The Small Ball Sports Management Center of the State Sports General Administration announced that “16 colors”, “American pockets”, “Black 8″, ” The titles of Poole 8 Balls and Chinese 8 Balls were renamed to “Chinese Billiards”. In accordance with the “Billiards Industry Standards” drafted by Xingpai and promulgated by the National Standardization Committee in 2009, a unified standard table was selected. And use the ball. At the same time, the “First National Chinese Billiards Ranking Tournament” was launched. Approved by the Small Ball Sports Management Center of the State Sports General Administration of China, this event is an official national game sponsored by the China Billiards Association and undertaken by Beijing Xingwei Sporting Goods Co., Ltd.
So far, the three major projects of snooker, nine-ball, and Chinese billiards represent the three major market segments of the Chinese billiard industry, and an all-round, diversified and segmented industrial pattern has taken shape. At the same time, we have reason to believe that with the promotion of favorable policies and the holding of the official authority of the “Chinese Billiards Ranking Tournament”, the future development of Chinese billiards will be more standardized and will become a new market growth point.
Favorable policies, Chinese billiards may become a new blue ocean in the sports industry
Billiards is a non-Olympic event, but because of its huge mass base, its status in China is much higher than some ordinary Olympic events. Industrialization of any sports event is the fundamental way out for its development. After years of hard work in my country’s billiard industry, market development has become increasingly mature.
Snooker has the highest degree of industrialization in billiards. Snooker originated in the United Kingdom. Globally, snooker has an annual output value of nearly 100 billion yuan as a sports item. The manufacturing industry and competitions with snooker sports as the core have shown a mature industrial development trend-unified product standards, complete upstream and downstream industrial chain structure, skilled business operations, and a large number of professional athletes.
Only domestic international events with annual operating costs close to or exceeding RMB 10 million include: World Professional Snooker China Open, World Professional Snooker Shanghai Masters, and World Professional Snooker Haikou World Open. These three competitions follow the official organization, fully commercialized operation route-formal global competitions, corporate sponsorship, TV live broadcast-these major events create an annual output value of more than 100 million yuan, Red Bull, Hyundai, Roewe, Honghe Industry, International and domestic well-known brands such as Mengniu and Far East have participated successively.
Compared with that, Chinese billiards pales in comparison. Due to the low threshold, simple play, partial entertainment, style close to the American nine-ball, the requirements for skills are much worse than snooker, making it in people’s conception only entertainment, not sports. And its degree of socialization is extremely high, players are scattered all over the country, there are no real professional players, no professional leagues, and even the equipment such as tables and cues used in different places are not unified. Therefore, it cannot be compared with snooker or other competitive sports, and it is completely in a state of fragmented operation in the market.
However, although the current domestic Chinese billiards sport is still relatively chaotic and its own hematopoietic ability is insufficient, we have to admit that this sport and its surroundings undoubtedly contain great business prospects, great opportunities for nuggets and strategic significance.
Like snooker, Chinese billiards also has a complete and high value-added sports industry chain. Driven by favorable policies, it may become a new blue ocean market for China’s sports industry in the future. Its advantages are:
First of all, the huge number of Chinese billiard fans in China is a prerequisite for the industrialization of Chinese billiards. According to incomplete statistics, the number of people who play billiards in the country every day exceeds 2 million, and among them there are players who cannot be counted clearly; and There are many world champions starting here.
Secondly, Chinese billiards has now become a sport that the country will fully promote. The launch of official authoritative events, the unification of competition rules, and the standardization of sports equipment will surely play a decisive role in the development of Chinese billiards. In addition to the policy support we mentioned earlier, Xingpai, the leader in China’s billiard industry, is also dedicated to the development of Chinese billiards. This year, 51 Xingpai 32 stores across the country opened at the same time, and all stores are dedicated to the National Chinese Billiards Ranking Tournament. Tables and special clubs are displayed and sold to promote the standardization and standardized development of Chinese billiards.
In addition, because the Chinese billiard industry itself involves many fields such as sports, equipment manufacturing, entertainment and culture, the reporter learned from the China Taiwan Association that there are currently nearly 50,000 large and small ball rooms in China, of which the specifics of Chinese billiard tables The number is difficult to count, but it is estimated that it should account for more than 80% of the total number of tables. China’s billiard manufacturing industry has accounted for about 30% of the global total. There are countless local and mass events organized by various local associations, clubs and other units every year. At present, there are already 2 billiards professional magazines and dozens of websites across the country, and the broadcast of billiards programs and news attention by local media have also shown explosive growth. The continuous development of sports will surely bring greater development to the Chinese billiard manufacturing industry, and at the same time bring market and profit growth for ball room operators, event operators and the media.
With the changes in people’s lifestyles and concepts, the public began to pay more attention to their favorite sports. National sports, commercial sports, and sports that the people love will receive more attention, and Chinese billiards, the largest folk sport in China, will surely usher in better development opportunities.